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Alicia Keys to perform at Saudi Arabia’s AlUla on the 24th February 2023.

It seems Alicia Keys has not had enough of her fans in Saudi Arabia. The US singer and songwriter is returning to the Kingdom once again to perform at AlUla on Feb. 24. 

Her performance, which will take place at the mirrored Maraya Concert Hall, is part of the Alula Arts Festival, which starts on Thursday and will run until Feb. 28.

Keys will also host a second edition of her Women to Women talk on Feb. 25 at Madrasat Addeera. 

The panel will discuss female empowerment initiatives and the overall progress of women in the region.

The singer’s first performance in the Kingdom took place last year at the same venue. Fans made their way along ancient, winding roads, weaving through intricate rocky formations, to see Keys perform. 

A classically trained pianist, Keys began composing songs at the age of 12 and was signed by Columbia Records at age 15. She has sold more than 90 million records, making her one of the world’s best-selling music artists. She was named by Billboard as the top R&B artist of the 2000s decade.

The AlUla concert is presented by Good Intentions, a newly launched Saudi Arabia- based creative consultancy co-founded by Kasseem “Swizz Beats” Dean, who is the singer’s husband and co-produced her latest album, “Keys.”

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