Saudi Arabia’s GEA launches Eid Al-Fitr 2023 activities with a new logo

Saudi Arabia’s General Entertainment Authority has launched Eid Al-Fitr 2023 with a new logo, characterized by elements and colours that represent both the celebrations and Saudi culture.

Eid Al-Fitr 2023 activities will include fireworks, parties, and other events with the aim of celebrating the season and encouraging the Saudi private sector to contribute to developing entertainment options for the community.

GEA, established in line with the Saudi Vision 2030 objective of developing the entertainment sector in the Kingdom, said in a statement. The new logo and corresponding program aim to capture the feelings of joy associated with Eid Al-Fitr from buying new clothes to gathering with friends and family.

GEA supports the Kingdom’s economy by contributing to its diversification, increasing the gross domestic product, supporting small and medium-sized enterprises, and raising foreign direct investment in the entertainment sector.